SES London 2010: Successful Information Architecture
Wednesday, February 17th, 2010Moderator:
Heather Lloyd-Martin, CEO, SuccessWorks
Speaker Profile
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Alan Perkins, Head of Search Marketing, SilverDisc Limited
Description:
This is a very concise description of the session:
This session is about how successfully architecting sites for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.
Subjects: Directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, and secure area usage (more…)

