Moderator:
Heather Lloyd-Martin, CEO, SuccessWorks

Speaker Profile

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Alan Perkins, Head of Search Marketing, SilverDisc Limited

Description:

This is a very concise description of the session:

This session is about how successfully architecting sites for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.

Subjects: Directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, and secure area usage

Insights:

• User expectance is different from IT view and SEO has to match user expectations, not IT.
• Recommended book: Information architect for the world wide web by Louise Rosenfeld , http://louisrosenfeld.com/home/

Shari Thurow:

• Knowing keywords tools still does not make you a copywriter. 
• Consistency in Information Architecture, site navigation and urls.
• Do not assume: test, test and test your architecture.

Alan Perkins

• SEO is all about the content on your site and links into it.
• IBM defined pages in the core of the web. A core page needs to link to our site.
• Best IA skeleton: hierarchical
• Tim Berners Lee: Don’t change URLs, change content within them, but not them.
• URLs ending with / are the best
• Don’t use urls with .html end since tech might change and you will be forced to change URLs
• Ensure IA allows deep linking into your site.

Tags: links, search, search engine optimizations, search engines, search engines startegies, SEO, ses london

This entry was posted on Wednesday, February 17th, 2010 at 11:58 pm and is filed under SEO: Search Engines Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.