We had a discussion today at SES London (Search engine optimization yearly conference for online strategies) concerning buying links or paying for links.
If you are a SEO / SEM professional, you have considered that option more than once and as we say, no one is holy…
Google by the way, strictly forbidden that.
Patrick Altoft, Director of Search, Branded3 had a presentation today on the subject and here is his suggestion for buying links from a link provider:
Never ever do that! The reason is that Google is probably aware and familiar with the sites the link seller offer and already categorised them. In fact, a link from a Google marked suspicious site could really damage a target website. There are knowing stories of webmasters begging link sellers to remove bad links.
Despite the temptation, it is highly recommended NOT to use the service of all these Asian or local firms offering you hundreds of links.
Having said that, I just thought that the links sellers should seriously consider the following revenue model:
PR2 Link: 5$ (per month)
PR3 Link: 7$
PR4 Link: 9$
Removing a bad link: 50$... 🙂