I have tried to capture the special moments we have all experience and take pics of all of you. I apologize for those of you I have missed.

I have placed most of the pics on the following directory:  SES London Pics & Images 

I have also taken a short video from the Keynote speaker on the first day. 

Keynote Speaker Jeffrey Hayzlett few minutes of his speech at:

http://www.endeavour-eu.com/2011/02/ses-london-jeffrey-hayzlett/

few Pics have been placed on my Facebook account: 

http://www.facebook.com/profile.php?id=100002020061300  you are welcome as a new FB friend, if you like.

Copyright: all SES London participants are allowed to download and use their own photos from the mentioned site. If you happen to use the pics online, be so kind to mention credit to www.Dekel.nl

Links back: since the chocolate idea was already exploited, I can only suggest a link back to our management blog, if you find that appropriate.  Such a link would be highly appreciated.

Depending on your site theme, you can choose to link back with the following information:

Title: Management blog

Url: http://www.endeavour-eu.com/management-blog/

Description: Endeavour Management blog: management, leadership and business.

If you have sites about SEO or Travel, please contact us for other linking info.

Enjoy the pics and see you again next year.

Kind regards,

David Dekel, CEO

Endeavour Enterprises N.V.  

Twitter: @DDekel  or directly to the profile: http://twitter.com/#!/DDekel

Youtube:  http://www.youtube.com/user/EndeavourAMS

Linkedin:  http://nl.linkedin.com/in/ddekel

The morning was opened by Matthew Bailey, SES Advisory Board & President, Site Logic Marketing, lecturing about Information Architecture.

The fundamental of site planning and content organizing. Just like in traditional management, planning is a key success factor and traditional marketing is a major aspect.

Matt could not resist the temptation and gave us his version of social media crush course: “if you want people to talk about you or your company, give them (free) stuff…” simple, clear and making so much sense.

Afternoon, it was Bill Hunt’s, SES Advisory Board & President, Back Azimuth Consulting, turn to speak about Link Acquisition and Optimization. The fundamentals of analysing links and gathering them. Tools, methods and risks.

Two other workshops I did not participate were:

Creating Social Media Strategies Using Audience Research by Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing and Google AdWords Tactics to Improve Your ROI by Brad Geddes, Founder, bgTheory.com.

All in all, a massive preliminary start for SES London.

Speaker Profile

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Alan Perkins, Head of Search Marketing, SilverDisc Limited

Description:

This is a very concise description of the session:

This session is about how successfully architecting sites for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.

Subjects: Directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, and secure area usage

Insights:

• User expectance is different from IT view and SEO has to match user expectations, not IT.
• Recommended book: Information architect for the world wide web by Louise Rosenfeld , http://louisrosenfeld.com/home/

Shari Thurow:

• Knowing keywords tools still does not make you a copywriter. 
• Consistency in Information Architecture, site navigation and urls.
• Do not assume: test, test and test your architecture.

Alan Perkins

• SEO is all about the content on your site and links into it.
• IBM defined pages in the core of the web. A core page needs to link to our site.
• Best IA skeleton: hierarchical
• Tim Berners Lee: Don’t change URLs, change content within them, but not them.
• URLs ending with / are the best
• Don’t use urls with .html end since tech might change and you will be forced to change URLs
• Ensure IA allows deep linking into your site.

Renowned SEM professionals are gathering in London this week for this conference.

SES London 2010

Where search engines issue is a key success factor in today’s any marketing plan the expectations that its importance is growing.

With that in mind and with the experience Endeavour gained in the area of search engines (SE) I headed to London to participate, this is my second year I am following SES.

Topics such as: online marketing, search engines optimisation, search words and phrases, conversion, links directories and crawlers are all to be discussed here.

I am blogging on the latest in the search engines field from the conference as it happens and hope to bring you in real time the latest on SEO.

More about SES London site and conference can be viewed at: http://www.searchenginestrategies.com/london/

Enjoy,

David Dekel