Amazon is out of kindle after cutting its price to USD 189.

This is not the first time this happens to Amazon with the same product. Oprah Winfrey advertised in October 2008 that the Kindle is her favourite gadget. As a result, all Kindles were sold out. That was the second time preceded by another incident back in 2007.

Ok, maybe forecasting Oprah’s move is out of Amazon scope, but this is the third time and the influence of 25% discount should have been taken into calculations. Naturally, there could always be another reasoned that is not revelled to us, as many firms are adopting the frustrating top-secret approach in order to create an artificial buzz.

It will take few more days or weeks to restore it I believe, anyway, the good news are that the new Kindle DX is a much better version of the original Kindle. This Kindle has better performances, is bigger and cost USD 379.

I do not know about you, but I am waiting for the next generation where colour will be incorporated, and while they are at it, maybe they can add some apps.

 Amazon new Kindle:

Just as if Amazon was guessing I was writing about them, they just released , during last night, a new kindle version that is 21% smaller in size, with same size screen and costs $189 USD or $139 without the 3G technology having WiFi only.

These are the issues / improvements associated with the new kindle according to Amazon: 

All-New, High-Contrast E-Ink Screen – 50% better contrast than any other e-reader

Read in Bright Sunlight – No glare

New and Improved Fonts – New crisper, darker fonts

New Sleek Design – 21% smaller body while keeping the same 6″ size reading area

15% Lighter – Only 8.7 ounces, weighs less than a paperback

Battery Life of One Month – A single charge lasts up to one month with wireless off

Double the Storage – Up to 3,500 Books

Books in 60 Seconds – Download books anytime, anywhere

Free 3G Wireless – No monthly payments, no annual contracts

Built-In Wi-Fi – In addition to the 3G wireless, you can connect to Wi-Fi hotspots

20% Faster Page Turns – Seamless reading

Enhanced PDF Reader – With dictionary lookup, notes, and highlights

New WebKit-Based Browser – Free 3G web browsing (experimental)

Jeff Bezos, Amazon’s Founder & CEO said that for the $139 price, they expect people to buy multiple Kindles for their home and family.

IBC Amsterdam, is traditionally scheduled for mid September every year. It is the leading international IT forum for the electronic media industry. It is practically one of the largest IT conferences in Europe, attracting roughly 49,000 visitors and 1,300 exhibitors from more than 130 countries. IBC combines a highly respected and peer reviewed conference, an exhibition that demonstrates media innovative technology and networking opportunities.

IBC period is a paradise on earth for local Amsterdam hotels, restaurants, bars and taxi drivers as much as it is hell if you are a tourist or a businessman seeking a room in the city.

If you are reading this post from a distance, it might be useful to know IBC 2010 dates: 9 to 14 September 2010, at the Amsterdam RAI. You can visit the website at: www.ibc.org

This evening, the IBC organization acknowledged the pioneers in media creation, management, delivery and innovation as it does every year. One special award was given to Amber alert that I would like to share with you.

Amber Alert Netherlands

 The Amber Alert Netherlands, an innovative cross-platform system designed to spread information about a missing child as quickly as possible.

If a child becomes missing the system, developed by Netpresenter, gives the Dutch police one single point of access to push out alerts simultaneously to radio, television and the press. AMBER also delivers online messages to individuals and businesses who have registered for the service to computers, as SMS and instant messages, website alerts and RSS news feeds.

 “Amber Alert” was named after Amber Hagerman, the 9-year-old who was kidnapped while riding her bicycle in Arlington, Texas in 1996, and then murdered.

The first time the system was used in the Netherlands, the child was found within 45 minutes of the alert being issued by the police. Restaurant employees recognised the child from the alert message on the store’s digital signage screens.

“Mercifully, the abduction of a child is still a rare occurrence, but when it happens everyone is focussed on finding the child as quickly as possible,” said Michael Lumley, chair of the IBC Innovation Awards judging panel which is making this special award. “Amber Alert is a great use of technology in our industry which provides a real social service and we are delighted to make this award.”

Avatar: reality just gained another dimension

The award ceremony was ended with presentations of few actual scenes from James Cameroon’s new movie Avatar. From what we have seen, I have to admit this is an amazing experience. Not only the 3D issue was impressive, but the whole concept and story. It looks like reality just gained another dimension. I am looking forward to see the whole movie when it is published in December.

The IBC being a media oriented organization by its nature was aware of the copy & “sharing” capabilities of the participants and specifically requested not to copy any of the scenes in any way. So, if you want to take a look at what to expect, you can use the following trailer download link: http://www.apple.com/trailers/fox/avatar/hd/ 

This is a two dimensions version only, however, impressive by itself. 

David Dekel

Endeavour Enterprises N.V.