The famous Heineken brewery museum in Amsterdam just gained a new item. So far, the museum was dedicated to beer brewing related issues and the process of making it. About a year ago, the whole building went under constructions and today presenting enhanced audiovisual beer experience.
However, as from last night, there is an unusual additive to the building: the Dutch brewery started brewing browsers… Google Chrome to be exact. Slides of the browsers logo are projected on the outside wall of the Heineken building to be seen by nearly frozen by passers.
We are witnessing Google efforts to promote their almost two years old browser. One can see Chrome advertisements everywhere on newspapers, magazines and of course online.
In terms of popularity and according to Net Applications, Google Chrome web browser has just passed Apple's safari and is occupying the third place in popularity after Internet Explorer various versions and Firefox. This popularity is expected to grow once Google will release it Chrome OS.
In case you are wondering which browser will be the most popular in two three years from now, the answer is somewhat surprising: whatever they will be named, they will be installed on mobile devices, namely, mobile phones.
According to Gartner, somewhere at 2013 browser-equipped phones will exceed 1.83 billion, compared with 1.78 billion PCs worldwide.