Sometimes, the higher the expectations, the greater the disappointment.
Forget about iPhone 5, for the time being at least. What was expected to be the iPhone 5 unveiling became just an iPhone 4S announcement.
Despite the speculations and the hopes, there would be only few minor changes an the next iPhone that is rightly though called iPhone 4S.
To majority of technology and apple admirers, this is probably the disappointment of the year. Which by the way, we have a recommendation of new spelling to the word disappointment: Di(4s)sappointment.
Our major question, despite the obvious is: how Apple being aware of the high expectations, has let that happen.
While people politely cheered in the audience, Apple's share price plunged 3 per cent.
That official iPhone 4s release probably looked great when they did it, but now, facing the disappointment, it looks much less appealing. However, here it is anyway.
The iPhone 4s features are:
Processor: Apple A5 (Vs. A4 at iPhone 4)
Camera: 8 megapixel (upgraded from 5 megapixel in iPhone 4)
Operating system: iOS
3G talk time: 8 hours (one hour improvement)
Handset looks just the same as iPhone 4
Voice control lets you 'talk' to iPhone 'like a person'
Apple operating system IOS 5 is expected on October 12 and older models now much cheaper.