Meet Jeffrey Hayzlett.

Few minutes of his fantastic presentation to Search Engine Strategies, London 2011.

Today was the first preliminary workshops day preceding Search Engine Strategies London 2011, SES London , as we call it and #SESUK for you twitters out there.

The morning was opened by Matthew Bailey, SES Advisory Board & President, Site Logic Marketing, lecturing about Information Architecture.

The fundamental of site planning and content organizing. Just like in traditional management, planning is a key success factor and traditional marketing is a major aspect.

Matt could not resist the temptation and gave us his version of social media crush course: “if you want people to talk about you or your company, give them (free) stuff…” simple, clear and making so much sense.

Afternoon, it was Bill Hunt’s, SES Advisory Board & President, Back Azimuth Consulting, turn to speak about Link Acquisition and Optimization. The fundamentals of analysing links and gathering them. Tools, methods and risks.

Two other workshops I did not participate were:

Creating Social Media Strategies Using Audience Research by Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing and Google AdWords Tactics to Improve Your ROI by Brad Geddes, Founder, bgTheory.com.

All in all, a massive preliminary start for SES London.

This week I am in Israel, one of the wonder economies of the world that was one of the few that did not suffer the global recession. I am participating at the Israeli Business Conference organized by Globes, Israel leading economy newspaper.

“Almost no country in the world, Israel included, is just a national state any more. All countries are affected in all fields by global events. Our fate is not just historical, but also global. In the past, the world’s 192 countries were like ships on the sea, and the biggest problem was to prevent collisions. Today, the world is more like one great ship with 192 cabins. The cabins are the nations, and on the global ship, and the fate of every cabin on board depends on the fate of the ship, and what happens in the cabins affects the fate of the ship.”

Peres said, “When there are dangerous cabins, and they exist, then a broad coalition of other cabins will press the dangerous cabins to surrender for the good of the ship. The problem is ship-wide, and not a problem of collisions between ships. No matter where you look, we see the huge effect of the ship on the cabin, including the Israeli cabin. This begins with the economy: there is no national economy. There might be national poverty, but anyone wanting national growth must turn to the global economy.”

At the age of 87, Mr. Peres is still sharp, focused and has many visions concerning Israel in the coming era. Listening to him makes you understand why he is an asset to Israel and Israeli view.

Philips presented at IBC 2010 a lot of their new products. Customers and visitors could also see demonstrations at the Stand of “Philips“. The vision of Philips is hidden behind two simple words – “Sense and simplicity“. This mission is implemented in their new products as well.

At IBC 2010 the Senior director of Philips Home control B2B, Jean –Paul Abrams demonstrated in an interview for Amsterdam Spoke the new products of Philips from the division Home Control. At IBC 2010 Philips launched the new Home control DUAL which operates all the devises in your home connected to the internet. It also gives automatic signal to your TV and if you in the text mode you can easily do emailing or browsing in the internet.

The eco environmental issue is one of the most important initiatives of Philips. They use already reduced products and as little as possible energy presenting the revolutionary new solar remote controls.

How many of you getting into your airline seat, search for the seat pocked safety instructions, go over the safety instructions and then listen and watch carefully the live/ video safety demonstration?

No one?

I see. So, this post is for ALL of you out there.

Cebu Pacific Airlines is a Philippine-based airline that flies within and from the Philippines to 16 international cities. This company decided to finally get the attention to their onboard safety demonstration. Take a look and judge for yourself:

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Cushman & Wakefield, the London based real estate consultancy firm, has published their traditional survey concerning European business locations.

Ms. Elaine Rossall and Mr. Neil Gorman have conducted a thorough report illuminating key factors in relocating firms’ perceptions towards European location. They main findings are:

With a slow recovery from recession and with companies continuing to focus on being located in cities that can provide them with a cost effective yet efficient base, cities continue to be in competition with each other to attract inward investment. The European Cities Monitor examines a number of key issues that corporate consider when considering new locations and indicates how effectively each European city is perceived to perform and where improvements are seen to have been made over the last year.

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United we stand again, as we do every year remembering one of the deadliest most cowardly attack on our way of life and freedom. September 11, 2001, a date which will live in infamy.

Together with the United States of America, we bow our heads remembering all these brave people who died that day, most of them trying to rescue or assist others.

This is a memorial day, not the right time to argue on what we have learned ar what we have done to prevent this from happening again.

Every person in the west should stand today for a minute and think of that date and its future consequences.

Looks like there is no learning effect when it comes to managing inventory.

Amazon is out of kindle after cutting its price to USD 189.

This is not the first time this happens to Amazon with the same product. Oprah Winfrey advertised in October 2008 that the Kindle is her favourite gadget. As a result, all Kindles were sold out. That was the second time preceded by another incident back in 2007.

Ok, maybe forecasting Oprah’s move is out of Amazon scope, but this is the third time and the influence of 25% discount should have been taken into calculations. Naturally, there could always be another reasoned that is not revelled to us, as many firms are adopting the frustrating top-secret approach in order to create an artificial buzz.

It will take few more days or weeks to restore it I believe, anyway, the good news are that the new Kindle DX is a much better version of the original Kindle. This Kindle has better performances, is bigger and cost USD 379.

I do not know about you, but I am waiting for the next generation where colour will be incorporated, and while they are at it, maybe they can add some apps.

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Europe is finally resuming its flights. Reports are coming in from many European airports.

A continental airspace closure took precedent in September 11, 2001 when the US had to close its airspace in order to neutralize potential further attacks.

The eruption of Icelandic Mount Eyjafjallajokull and the resulting volcanic ash cloud over Europe have caused severe flight disruptions since last week, grounded millions of people, tones of cargo and disrupted international air traffic over Europe and the Atlantic.

The above had enormous affect on trade, business and insurance. Not to mention convenience. The ecological effect is too soon to evaluate, however has a destructive potential on climate in case of severe eruption.

Europe is operating several airports and KLM has started today a gradual procedure in order to restore its flight schedule.

The continental boycotting due to the volcanic ash over Europe is gradually removed today in order to allow the millions of passengers and tones of cargo to start flying again.

It is amazing how such a simple incident could have grounded Europe traffic for few days and cause such damage.

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Moderator:
Heather Lloyd-Martin, CEO, SuccessWorks

Speaker Profile

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Alan Perkins, Head of Search Marketing, SilverDisc Limited

Description:

This is a very concise description of the session:

This session is about how successfully architecting sites for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.

Subjects: Directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, and secure area usage Read the rest of this entry »