Today was the first preliminary workshops day preceding Search Engine Strategies London 2011, SES London , as we call it and #SESUK for you twitters out there.
The morning was opened by Matthew Bailey, SES Advisory Board & President, Site Logic Marketing, lecturing about Information Architecture.
The fundamental of site planning and content organizing. Just like in traditional management, planning is a key success factor and traditional marketing is a major aspect.
Matt could not resist the temptation and gave us his version of social media crush course: “if you want people to talk about you or your company, give them (free) stuff…” simple, clear and making so much sense.
Afternoon, it was Bill Hunt’s, SES Advisory Board & President, Back Azimuth Consulting, turn to speak about Link Acquisition and Optimization. The fundamentals of analysing links and gathering them. Tools, methods and risks.
Two other workshops I did not participate were:
Creating Social Media Strategies Using Audience Research by Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing and Google AdWords Tactics to Improve Your ROI by Brad Geddes, Founder, bgTheory.com.
All in all, a massive preliminary start for SES London.