Speaker Profile

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Alan Perkins, Head of Search Marketing, SilverDisc Limited

Description:

This is a very concise description of the session:

This session is about how successfully architecting sites for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.

Subjects: Directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, and secure area usage

Insights:

• User expectance is different from IT view and SEO has to match user expectations, not IT.
• Recommended book: Information architect for the world wide web by Louise Rosenfeld , http://louisrosenfeld.com/home/

Shari Thurow:

• Knowing keywords tools still does not make you a copywriter. 
• Consistency in Information Architecture, site navigation and urls.
• Do not assume: test, test and test your architecture.

Alan Perkins

• SEO is all about the content on your site and links into it.
• IBM defined pages in the core of the web. A core page needs to link to our site.
• Best IA skeleton: hierarchical
• Tim Berners Lee: Don’t change URLs, change content within them, but not them.
• URLs ending with / are the best
• Don’t use urls with .html end since tech might change and you will be forced to change URLs
• Ensure IA allows deep linking into your site.

Renowned SEM professionals are gathering in London this week for this conference.

SES London 2010

Where search engines issue is a key success factor in today’s any marketing plan the expectations that its importance is growing.

With that in mind and with the experience Endeavour gained in the area of search engines (SE) I headed to London to participate, this is my second year I am following SES.

Topics such as: online marketing, search engines optimisation, search words and phrases, conversion, links directories and crawlers are all to be discussed here.

I am blogging on the latest in the search engines field from the conference as it happens and hope to bring you in real time the latest on SEO.

More about SES London site and conference can be viewed at: http://www.searchenginestrategies.com/london/

Enjoy,

David Dekel